Ultra Energy x KSS - TVC
DGTL Lab led the full-scale production for the ultimate sports partnership: Ultra Energy and the Serbian Basketball Federation (KSS). We orchestrated a high-impact TV commercial alongside a massive, multi-platform social media rollout. From capturing raw on-court action to snapping exclusive behind-the-scenes moments, we delivered a comprehensive, pulse-pounding visual campaign designed to ignite the fanbase.
Behind the project
The partnership between Ultra Energy and KSS demanded a campaign as relentless as the athletes themselves. Our DGTL Lab team took full control of the production pipeline from start to finish, ensuring every frame captured the authentic sweat, grit, and hype of the national squad.
Shooting a flagship TVC with elite athletes requires absolute precision, flawless logistics, and an unbreakable flow on set. Beyond the main broadcast cameras, our dedicated digital crew was continuously on the move, capturing exclusive behind-the-scenes photography and rapid-fire video assets tailored specifically for Ultra Energy’s social channels. By seamlessly blending heavy-hitting commercial production with agile, social-first content creation, we maximized every second we had with the players. The final result is a bold, adrenaline-fueled visual experience that perfectly cements Ultra Energy's role as the driving force behind world-class basketball.
Let's Talk
From stage to screen, we're ready to bring your vision to life. Tell us about your event and we'll get back to you within 24 hours.