Nucci new album release
Nucci is one of the biggest names of the new generation on the regional scene — and now the face of Ultra Energy. He chose Sava Centar to premiere his new album as a full immersive show: live band, lighting and visuals, in front of a packed hall. We covered the night for Ultra Energy in photo and video, putting the brand at the center of one of the season's biggest music moments.
Behind the project
When Ultra Energy named Nucci as its new ambassador, the partnership needed a moment big enough to launch it — and the album premiere at Sava Centar was exactly that. Billed as more than a concert, the night turned the venue into an immersive show, with the new album performed live for the first time alongside a band, lighting and full visual production, in front of a sold-out crowd of the new generation Ultra Energy wants to reach.
Our job was to capture it for the brand. Working the room across the whole night, we shot the performance, the crowd, the atmosphere and the Ultra Energy presence, then cut and graded the material into a photo and video package built for the brand's channels. The result ties Ultra Energy directly to one of the season's standout music events — content that carries the energy of the night and makes the new ambassador partnership feel exactly as big as it is.
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