Arsenal Fest
Arsenal Fest brings tens of thousands of people to a former arms factory in the heart of Šumadija every June. Ultra Energy came with its own stand — and a brand doesn't cut through a festival by standing still. We covered the activation across the grounds: the crowd, the energy, the moments people came for. The result is a photo and video package that puts Ultra Energy right in the middle of the action.
Behind the project
Arsenal Fest is one of Serbia's signature summer festivals — three days of music inside the historic Knežev Arsenal in Kragujevac, the industrial site where the country's modern industry was born. It's loud, it's packed, and it's exactly the kind of environment where a brand can either blend in or stand out. Ultra Energy came to stand out, with its own activation space on the festival grounds.
Our brief was the content. Across the festival we shot Ultra Energy's stand in full flow — the branded space, the people around it, and the raw energy of the crowd that surrounded it — then cut and graded it all into a photo and video package the brand could use well beyond the weekend. The goal wasn't just to document the presence, but to make it feel like the place to be. Footage and stills that carry the festival's charge and put Ultra Energy at the center of it, ready for social, recaps and future campaigns.
Let's Talk
From stage to screen, we're ready to bring your vision to life. Tell us about your event and we'll get back to you within 24 hours.