Nucci - Music studio session
Away from the sold-out halls, this one is about the process. Ultra Energy brought its ambassador Nucci into the studio for an intimate music session, and we were there to capture it. Close, raw and unfiltered, our photo and video follow the artist in his element — the moments between takes and the sound coming together. Content that shows the person behind the performance.
Behind the project
The big shows put an artist in front of thousands. A studio session does the opposite — it lets you get close. As part of Ultra Energy's partnership with its ambassador Nucci, we followed him into the studio for a music session built around one thing: the sound, and the person making it. No stage, no crowd, just the artist at work in the space where the music is born.
We shot the whole session in photo and video, chasing the small moments a live show never shows — a take in progress, a laugh between lines, the focus in the room. Then we cut and graded it into a content package for Ultra Energy that trades spectacle for intimacy. It's the flip side of the arena content: closer, quieter and more human, giving the brand's audience a real look at the ambassador they already know from the stage.
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